Dogosh

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Increased the power of sold & the expansion

Written by dogosh on 8/23/2008

There was the question about the sale of the product, for example drybag for the company export import, how increased the sale power and the expansion of the market so as the target market more could be widened ?
According to me had several matters that must be done, among them...
  1. Know the characteristics of your product in a manner details, whether that could be appointed "selling point" from this product. Differentiation and your innovation product with the other similar product.
  2. If you were in Existing Market, pay attention to as big the market composition where you were (market size), pay attention to how many the producer in this market, But if you made some market just where not yet having the competitor, tried to make secondary the product, so as the consumer had the choice. Because if not having the competitor also in a manner indirectly will be troublesome you in carrying out the marketing.
  3. Pay attention to how your competitor carried out the marketing. Look for the weakness of the competitor..
  4. Communicate your product well. Feature your product surplus, but don't be too excessive. And you too must show his lack. Because if even not will become the boomerang for this product if being complained from user. In an orderly manner all those in the Marketing Communication Strategy program that was interesting and was directed.
  5. Appointed, as big market share that wanted to be gained by you (periodically), because of being difficult it seems a product was able quickly to be accepted by the consumer, made that as the trigger to enlarge market share.
  6. Continued to prepared. good in a manner the quality of the product and the company management.
But also could emerge the other difficulty, that is when experiencing the difficulty in building some relationship with new consumer? I am not confident enough. Not all the Confident... must be dug further up what caused not all that confident... generally not all that confident emerged because we felt not in line with the person who was dealt with by us, and for that take note several steps along hoped could help :
  • built the pattern of thinking that we co-operated with customer was as the business partner, same line, meaning that making us become one of their business interiors to give the solution for the problem/the risk that their owned. This pattern thought very strong to influenced our attitude..
  • controlled the our product/company well in order to be able to explain the customer questions convincingly...
  • tried to dig up information totalling possibly about customer we were good personally and company so that we could be glad communicating with our customer ..
  • developed our concept about anything so that during us opposite customer, discussions anything that was developed our customer , could be followed.
Or could be asked first what made us not confident in carrying out relations supplier – customer? About our product? Control our product, if our product had the weakness, yes ! must be able to investigated, by not opening the opportunity to attacked by our prospective buyer. If our product surplus certainly you were in charge of him, yes featured as well as possible. Or possibly from inside ourselves, how our appearance, the method of speaking about us, we bounced in facing them, yes ! was straightened out so that our self-confidence.
Don't ever feel unbelieve itself, controlled our customer by studying the kind customer whichever that was dealt with us; that smart and did not like people to much speak out , that liked in asked chatted, that liked to be praised, that acted as if clever and wanted to be listened to, well.. faced them with the good way apropriately.
From the available experience uptil now especially in marketing, (that without knowledge alias instinct) the first time was self confident, we appeared fully convincing (certainly was supported with our appearance, the method spoke about us/the identity and our knowledge not only against our product, but also against the our customer world so as smoothly discussions ), Customer will see us fully the conviction in presenting our product, and when they could in persuaded, definitely they were interested bought.
Only an input: please imagined when our position was the buyer, if the seller came to us with the appearance that did not persuade and the feeling did not believe himself alias not confidence, we at once were not convinced also to buy the product. But if you were so convincing in could speak and inform the profit / the product surplus, we were not interest also was the interest.
The Factor of person bought something sometimes not from the product expertise, the cheap price, but from psychological the buyer. (he.he.. this I said t) See the mother in the supermarket, they were not intention, so bought because of the promotion etc.. Sometimes we could sell the thing with the price that was more expensive than the competitor because buyer was convinced. Sometimes buyer happy when we asked them to speak about the company/his world, if being created the closeness, easy very convinced them about our product and aftermath .. our product was bought... This our trick, isn’t it !
So, after controlling the product, was straightened out yourselves, all of Oke, move on! You must be win and could! Indeed the consumer was the king, but when facing them should not imagined that they were a king. but imagined as though would they our colleague personally and constructive the kingdom of the business togehter. just relaxed, make it simple and..... think positif. and remembered, the main strength was ourself thoughts . if you always thought not confident, forever you will not feel confident. but if you thought you could carry out, you will definitely carry out although a step by step. tried to relax, eliminated all the thoughts of the negative, said in yourself that you could...! hope this could alleviate your burden.... let’s we make a friendship n share each other caused we can not solve some the problem alone... any other opinion?

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