Dogosh

In this article I wanted to touch regarding marketing mix (4p:product,price,place,promotion) where the position "people" ? The People position in marketing mix in a manner indirectly adhered to these aspects, in the understanding: Product spoke about Who (people)was the user of this product , Price meant segmentation (the user/people) product, Place meant the user's target/people, and Promotion meant the target audience/people that will be "stimulated" to buy product.
The position people was in to his four, because the people was the target, the method reached the target used 4p . 4 P saw who our target:

1. Our target in accordance with the thing that was sold by us (education, economics, the location and the culture)
2. The thing that was sold by us enabled to be bought by the target that we aim. the example for the rural community that not all that could accept the product microwave because possibly the level of education or the requirement would this thing not yet until there.
3. The location of the target.
4. The method of promotion. The method of promotion for the group's middle community low in a middle manner upper will be different. So 4P was the method or the strategy that was used to deliver or sell a product to a target.

4 factors marketing mix, all that was influenced by people, People from the aspect of the consumer that was aim:

• Product: every had or not a quality one product, your consumer, wasn’t it !
• Price: how much that were regarded as cheap or expensive, how much that were appropriate, according to Whom? Your consumer And , wasn’t it!
• Promotion: who was the promotion target , the aspect that must be paid to attention who were the applying promotion strategy before ? The your consumer anymore, wasn’t it!
• Place: where the distribution to? To the modern market, traditional, the stall, fitness center? To make sure the target distribution to the many place of our target market . Then finally our consumer again.

So, already the plasticity there the function of "people". In compiling the strategy marketing mix, that our aim was the people, that our considered to people, that we asked also the people.
4P this was the term from Philip Kotler, the first time giving this jargon. In the development, was gotten by the widening from 4Ps by the others experts marketing , to be 5Ps, or 7Ps. For 5Ps, P the 5 was People. Utk 7Ps, was increased by People, Process, Physical Evidence (Service).
So the replied concerning where the People that already clear to replied. this question apparently was easy. But was begin to wrote the answer, began to be felt by the difficulty. But must be determined for the brainstorming model.... concerning true or wrong or was high-quality or not ... please asked to the expert regarding this one.
Also must be added, that PEOPLE inside consumer good, has been representative inside this 4P (PRODUCT, PLACE, PRICE and PROMOTION). For the PRODUCT for example, not rare we heard the claim being "produced by the experts" or "we were the quite expert “. The expert here meaning that the "person or people" who worked and produced this Product.
Likewise for PROMOTION. Ads. or the form of the other promotion that was successful thight strong in the consumer mind, definitely was not free from the person or creative people behind.
In the Consumer Good Business, indeed the person was not featured. But in SERVICE industry like the Hospital, banking,Delivery Service and other... The experts agreed added of 3P again from 4P available. So, apart from Product, Place, Price and Promotion.... was increased anymore the People element, Process and Physical Evidence.