Dogosh

One stop sightseeing in around you........

Deeply with Television Era

Written by dogosh on 2/05/2008

I wanted to watch the film.... I wanted to watch football... I wanted to watch the cartoon... the incident that like this in the matter of the routine struggle for power happened between Dad, Mom and the child. Previously! For this rich family was not the problem. Be enough to buy 3 televisions, respectively one. Since then, communication between the child, the father and the mother was increasingly rare happened. The morning till the afternoon, respectively had the activity. The father to the office, Mother possibly to the Social Gathering or to Mall, children to the school or the place of the course. The night ? Yes that earlier, each one enjoyed the program of the favourite TV in the room, and in the work room. The television program that was status PG (parents's Guidance) and Mature 17+ entered the room the child without the control father and mother.
As the Marketer, Team marketing LG in Television division, saw this one as the opportunity. Not all the families canned or wanted to buy 3 televisions. Finally, they "created" fitur "Time Machine TV". Fitur this one could record the favourite program that already through. So the Father, could accompany the small watched his film of the favourite cartoon. After that, continued by watching the recorder of the team's Football of pity.
This many Feature surplus . For example, could arrange the program schedule that will be recorded, without must be in front of television. Could record although the position of the stand by. Could watch while recording two different TV broadcasts. Could "Pause", so did not lose moment important during must to Toilet or took drank.
Yup ! as the marketing. This was the phenomenon. Could become Early of a big success, or only became the explosion on a small scale. If LG did not communicate the superiority their products. or did not claim as that was first. If not making use of the momentum. If not this and not that....! Then in a short time the certain competitors not "small", will claim and did that.
Remember with the toothpaste of "Odol". This make was the pioneer of toothpaste. The make that carried out the "clearing" of the "forest", that "had" constructive blood the category of toothpaste. Whoever enjoyed results? Vegeta, in fact not the Pioneer as the fibrous drink product. Already many similar products artificial foreign that circled in Indonesia. But they did not communicate him. As far as Vegeta that reaped the results.
Pocari Sweat ! This also not that the first time. Gatorade already more previously entered, in fact used endorser Michael Jordan. Because of being wrong the segment of the market. The sports market, too little much. the fact is Indonesians after processing the body was still happy to drink aqua, bottled tea or even coca-cola. Walls led the market 50% in the category of the Ice-cream. Evidently only makes "later". The Pionir "Woody" and "Diamond" only enjoyed 3% market share. Many constructive makes, that opened the road..... but not many that could enjoy results...!
This also will happen to the LG TV ? Responded to the matter like this especially whoever was first! Who that popularised! I also had information about the first Bank had the ATM machine, if being not wrong the Native's Bank, but we could guess during now what Bank that was most popular with the most ATM.. wouldn’t it ?
In fact not the new matter also.. his matter had the tv that provided the tv on demand also that his function was almost same, only his difference with the tv facilities on demand must pay, but tried to reconsider the phenomenon at this time & who that wanted in peered by LG, my fore knowledge, tv facilities on demand same unpopular in Indonesia because of the segment was also middle above: the very busy person, facilities in the tv personally, that divided the tv into 2 parts also only an additional facility that finally only had been the intruder, his matter watched him to bugging had the other box in the tv the outcome was not the focus, moreover the information media also from all the directions: that did not watch in the agenda of the tv station of one was one him again that relay the repeated broadcast.
If according me, did Indonesians have the habit like that was hoped for ? Because to the computer that used the tv tunner that could record then not was used like that was imagined earlier, parents's relations and the child were increasingly harmonious, but even could trigger to the matter of the negative.. tv facilities that like this could, cultivated the hijacking where to ,like the videoclip or the film could be kept as you wish or could the film that not the show was for the child kept by his older brother, and the small brother began to be brave opened and saw him... in fact if being not kept by the brother will never see because he will go to sleep...
Communicated that must, but whether Indonesians will make use of like that was hoped for by the producer, in the matter of parents relations and the child can be harmonious? And whether the person who was connected with the tv media could accept the other effect? According to me only small explosions... for example the motor-scooter that Automatic first in the beginning of the decade 90 an his name of "Vespa Corsa" (fur ladies), was reaped the harvest at this time was Yamaha Mio. Previously Corsa lost because in saw was not yet usual in in his time.
If any war for television personally, from the trader's population (that was small) in Harco Mangga Dua, the Korean make not all that in be interested in, his reason was classic because of being not yet proven their good product. Even the LG existence in Indonesia already teenage. In fact for the quality, they had the moderate reputation good his proof of LG once to export the important component television to a big manufacturer in Japan the make ( 3 big company in Japan ), so, yes please marketer LG invested the image more in again to the Indonesian market, beforehand has had the "innovation" weapon would. By the way, the LG time machine would not only could record 30 minutes behind then ? So was in recorded now could not to in watched 1 hour afterwards, perhaps only the function "rewind", if we still are careless/blinked then could not see his golf ball entered to the hole.

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