Dogosh

I had the topic that possibly was interesting enough to be discussed, that is about the promotion strategy of savings from the Bank “P” at now, we often encounter the advertisement and the promotion of savings generally through the marketing media above the line (ATL) like the advertisement in the TV, the mass media, etc.. And for the advertisement and the promotion of the product credit card went through the marketing media below the line (BTL), that is through telemarketing, SPG in the place of the bustle, etc., with the aim of seizing the consumer credit card directly in the field.
However this did not apply to the “P” Bank. The “P” bank pedalled the promotion media below the line (BTL) for their savings product, that is by spreading customer services went through SPG-SPG in malls and the place of the bustle. This SPG will offer the form of the account opening to his prospective consumer with various ease the gift. And results were phenomenal enough. When other banks baggy because of the cost marketing that was high compared with results that were received, the “P” Bank on the contrary. Approximately according to you, what the background that based the program from this “P” Bank (where the promotion of his savings through BTL), if compared with the program from the other Bank that generally goes through ATL? Key success factor from the Bank's “P” program?
In my point of view, this strategy is extremely successful, especially in today's market. Here are the reasons:

Precisely with the limited budget, each company raced to think about the best method of getting the consumer as much as possible. In real him, the budget marketing that was big not necessarily produced big results. For the problem of this credit card, abnormal with the normal road, must be different from effort the other Bank, so more effective if by being opened customer service, where the target audience more will be able to feel the touch from their Bank.

Real facts.
Please in spread widened....
Let us open our minds and be knowledgeable about the real facts.
It seems this information was good enough for all of us as the reference, apart from increasing good knowledge the public and from the side marketing, because this case had also been discussed beforehand.
Regarding the Mizone side that wanted to clarify rumours that were developing about product him, fine then. But rather good when having his explanation, why did they say safe. Standard minimal him how many and his dangerous content how many was owned by Mizone, so as we could receive him with the safe feeling. If only said safe, who could say, not? Sorry, I did not mean to take sides, but we will need the explanation and the safety feeling.
About this of Mizone must carry out clarification about the security of his product, according to me Mizone must explained went through various media. I was sure Mizone will do that, in view of the fact that backing in this product was the multinational company. However in the development at this time, Mizone was precisely seen slow carried out the denial against what was accused to themself. This that afterwards was made use of by Vitazone to take the opportunity towards the condition situation at that time.
Must be remembered that the Indonesian community now gradually begins to care about the security of food. If true charges that were addressed to several makes of food and the drink concerning the security of his product, were significant marketer we in Indonesia did still not realise that the Indonesian consumer has changed. Just reminded that the Marketing magazine had contained about results of the research concerning the Security of Food. Results of the research of AC Nielsen this said if most Indonesian consumers (76%) has cared about the Security of Food. Most of them this always paid attention to the place and the product that will be bought by them. Afterwards totalling 37% from them this said the problem of the Security of influential Food significant towards the purchase of the product and where their buying.
From this information, it is hoped our marketer this especially in the food field and the drink really must pay attention to the problem of the security of his product. Lest the consumer's community knew if the product was not safe. Moreover until told lies to the consumer, clear sinful that!! . Therefore, rumours of the security of the food were very important to pay attention.