Social Marketing
Written by dogosh on 9/11/2008In this subject was I tried took the topic of Social marketing that aim was non-profit. So rather seldom was different from the activity marketing generally. Tools to the market could use publicity or public relation or also could use the advertisement of the community's service.
Social marketing more stressed to form or change the perception of the person /people against something, so the activity could with used public figure that was honored on the community or that became the example in the public. For the 4P , price in this case was cost that was spent to form a perception in the community that meaning that unlike marketing normally that used the strategy penetration or skimming. For the Product already clear, the product was the policy personally, if Place meaning that the place where the activity campaigned for the activity was carried out. Then if the promotion... this main tools of marketed, education, as well as undertook the policy personally.
Effective or not the policy that was made by all that depend on the activity of the promotion (education). For example the policy of the government exchanged kerosene to gas. because uptil now that it was stressed was to campaign for the community to leave kerosene. In part with the advertisement of the community's service and public, but its not too necessarily was appropriate, the method must carry out a research and knew the characteristics of consumer, moreover Indonesians still many that the level of his education was still low. So the process of the certain education will take up time and the delivery language must be then matched.
And concerning the matter assumption of the policy of the government replaced the kerosene stove to gas. I comprehended the impression had economical cargo was overturned by the policy of the government. Only, his approach was the unclear alias apparently forced the desire. It should be that our ruler must understand true whether by carrying out this change in the community will be ready, especially them who lived in the poverty line. Secondly, the concept of his even distribution how is it going ? Were the Irian community, Bangka, Kalimantan and various other cities also touched by these program ? In Jakarta many residents that could not get the gas stove. Now resulting from the policy the small people was made confused to look for kerosene that has begun to be rare.
The problem was not wrong or not the government. But the approach that was wrong and Only action then. If all the poor people in Indonesia asked for the tube of gas, could the government serve them? What the difference between the Irian resident, Bangka and Kalimantan and Java? All of them the Indonesian citizen. So.. in the future the government must be careful and the approach that was carried out only did not see from one point of view with what was named stopped the rate of the subsidy. But rather from that, the ruler must see him comprehensively so as to not deviate as is now the case. This would for example saw the matchbox. The ruler only saw from the side, but from above, low and the other side was not seen.
Social marketing more stressed to form or change the perception of the person /people against something, so the activity could with used public figure that was honored on the community or that became the example in the public. For the 4P , price in this case was cost that was spent to form a perception in the community that meaning that unlike marketing normally that used the strategy penetration or skimming. For the Product already clear, the product was the policy personally, if Place meaning that the place where the activity campaigned for the activity was carried out. Then if the promotion... this main tools of marketed, education, as well as undertook the policy personally.
Effective or not the policy that was made by all that depend on the activity of the promotion (education). For example the policy of the government exchanged kerosene to gas. because uptil now that it was stressed was to campaign for the community to leave kerosene. In part with the advertisement of the community's service and public, but its not too necessarily was appropriate, the method must carry out a research and knew the characteristics of consumer, moreover Indonesians still many that the level of his education was still low. So the process of the certain education will take up time and the delivery language must be then matched.
And concerning the matter assumption of the policy of the government replaced the kerosene stove to gas. I comprehended the impression had economical cargo was overturned by the policy of the government. Only, his approach was the unclear alias apparently forced the desire. It should be that our ruler must understand true whether by carrying out this change in the community will be ready, especially them who lived in the poverty line. Secondly, the concept of his even distribution how is it going ? Were the Irian community, Bangka, Kalimantan and various other cities also touched by these program ? In Jakarta many residents that could not get the gas stove. Now resulting from the policy the small people was made confused to look for kerosene that has begun to be rare.
The problem was not wrong or not the government. But the approach that was wrong and Only action then. If all the poor people in Indonesia asked for the tube of gas, could the government serve them? What the difference between the Irian resident, Bangka and Kalimantan and Java? All of them the Indonesian citizen. So.. in the future the government must be careful and the approach that was carried out only did not see from one point of view with what was named stopped the rate of the subsidy. But rather from that, the ruler must see him comprehensively so as to not deviate as is now the case. This would for example saw the matchbox. The ruler only saw from the side, but from above, low and the other side was not seen.
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