Dogosh

as a new marketer, I often read and listened to the concept marketing from several teachers, the literature, and the professor in Indonesia . Good from the newspaper, the magazine, the book, talkshow, etc.. Plenty of concepts marketing that I was heard and I was tried nderstood. Such as the marketing the plan, blue ocean strategy, STP, etc.. This yesterday I was just assigned to make the concept marketing from our newest product. With the spirit was full of me tried to make it.

Segmentation, positioning, and targeting the products, down to CVP (customer value preposition). But evidently by my superior this concept was refused, he said "this would the theory of marketing.. I knew you want to piece by piece like boxes the customer, on the basis of in accordance with the requirement for the "customer" according to him, why the customer to be boxes.. why not all the customers were given by the same ease. Remain at them used him or not. The example: All customers were given by the cheap price and facilities more. If could like that why or not? Why must see his requirement? I became confused... approximately the theory marketing that in fact could be practically or not ? Or possibly because inexperienced ?.

Could be your boss blind concerning this marketing . but in fact the instinct of marketing that was needed by leader the company. When I just went to work, just frank of my boss also did not understand about marketing, and no matter what I was responsible to branding the product my company. That was most important it, we could convince our boss here, all benefit that was gotten from marketing plan. Give him the examples of the successful company to our boss.

Moreover was also our boss were not blind concerning marketing, precisely he knew theories that raised by you. Possibly he more knew the characteristics of our product because of being older in the company. Indeed did not have the theory marketing that was standard, that agreed for the “A” not necessarily agreed for the “B”, all returned to the consumer and the product, how to be harmonious the profit of a product with the requirement for the consumer. I suggested was better went to many field, the road together with the sales person to often possibly, will study the behaviour of the trader, the consumer and the competitor, later could be able to personally what was needed by you, even who knew could emerge the new theory. Because the objectivity from the product could not be measured just like that by means of STP although, there was the product that his characteristics were more mass without might be boxes the consumer, precisely if being boxes their market was increasingly small, not to mention if being available/many similar products, the struggle will more need energy that many, possibly this that wanted to be avoided by our management.

I suggested, please studied still was as big market share him previously, afterwards tried the analysis with SWOT, just was made the Market Plan, because to make the MP should be based on what was needed by the customer needed long time, and could not sit from behind the table. Don't forget "the Consumer/Customer Insight". Considered to think from the user's point of view of the product, his intention towards the concept of the product personally and tried to think about from the side of the consumer, thinking about what available on the consumer's marrow, why did the consumer need your product, and why? What the available problem in the consumer so as to need the solution from your product. For example: Yakult, this not for the person drank because of being thirsty, but because they wanted his digestion to be healthy, then Aqua, this also not the origin was thirsty, but the hygienic drink, that has dip roses and was checked in a manner the laboratory and healthy, because of coming from the original mountainous spring (Fresh & Healthy), same with Mizone, Vitazone, the drinking of Kaki Tiga Stamp, and all those had the different concept.

for example if I had the Instant Recording Talent Box, for what ? To sing ? Entertainment ? If I, to increase the feel of self-confidence in our community. In fact whether the difference sales and marketing ? Because occasionally the practice in his employment opportunities same but title him the difference. “all of them still one family... if Sales more the orientation to selling in, the distribution to shops. Marketing think about selling out from the shop to the consumer.

then was also that did research the market etc., had the special term with marketing this kind ? they said if marketing plan/research was not targeting . But in undertaking his task of Marketing must understand thoughts of the consumer, consumer insights, that must be carried out with survey. And Survey same many that were out of place, as well as no longer understood the aim why? Moreover was involved more far the matter research without understood that research that was drafted to achieve the aim of company / reached the target.

Therefore was that the “A” more superior, could Superbrand, but the “B” more superior could ICSA, but the “C” also superior because the market leader, so confusion if we did survey without understanding the aim of the company.

The difference of sales with marketing, starting tools Process Final, the target sales started from results of the production, the target sales to covered the loss, his practice sold as much as possible what has been produced in reaching the profit through the sale, marketing to matched between the requirement & the market wish, and the marketing plan/integrated marketing communication saw what in needed his market in reaching the profit through the customer's satisfaction.