Dogosh

this review as the reflexy from the strategy of spectacles marketing, especially in the noodles business instant that happened last year, the struggle between Indofood and Wingsfood that entered the round to three. The first round previously, Indofood time disputed with Wings with the Indomie Vs Mie Sedap brand. According me, not Indofood no smart, but he used the long-term strategy faced Wings. the Indofood had three brands, Indomie, instant noodles, and sarimie. In first warfare, the offensive strategy he expedited to attack delicious noodles. Whereas sarimie and super-noodles in the position remained. Possibly the Indofood brand that most was ready to face Sedap noodles was Indomie. even warfare happened, Indofood improved various available illness sorts in the product sarimie and super-noodles. In this warfare, Sedap noodles 'it was thought' defeated warfare because of the level of the growth of the quite high market.
The second round, Indofood began re-war drums when to lounge the product Super- Mie. Supermie very clear challenged Sedap noodles because of the similarity of the package and the logo. The second round war was begun! But now Sedap noodles do not only face one brand, but two brands. In this round, according to me Sedap noodles were great enough to be able to remain from the Indofood attack. Slowly but definitely Indofood undermined Sedap noodles.
The third round was begun when Indofood rejuvenated again Sarimie by replacing his package. But continue to in the same feeling, for example the feeling of soup. If indeed Indofood wanted to bring Sarimie back to life, definitely Indofood will dismiss the feeling variation that was different from Super- Mie. In fact not, Sarimie was much the same with the older brother, Super- Mie. According to me this was the determination round whether Sedap noodles could eksis or not in the instant noodles market. Delicious noodles were attacked not only by one brand, but three brands at the same time. The position of Sedap noodles was surrounded by Indofood brands.
Warfare of three rounds for Indofood as asking Wingsfood to run the long distance. Pedalled completely was guarded and the middle. Now how the Wings breath faced the Indofood challenge. Be strong enough or not? Such was that was observed by me. It is hoped engrosseded in being read. Interesting paid close attention to the business that continued to grow this. If being asked about by his breath, we knew, the Wings Group company was the company was very determined in launched the cost in order to advertise. How did So Klin continue to fight against Molto. Sedaap noodles the miraculous baby. I was convinced could remain faced the Indofood attack although from various directions. It is not impossible, there were new brand that will take part in enlivening this promising business.
During the achievement of GREAT BRAND AWARD, I could discussions with Marketing Director Mie Sedaap, he really "happy" with his achievement at this time. Almost 10 years Indofood controlled the Instant noodles market. Other makes came and went without the impression, only brought few cake crumbs share. There was not one brand of noodles instant non Indofood that could pocket share on 5%. Horrifying!!! "But, Sedaap noodles??" its different ,as he said.
From the problem on above, we could see how the kick lunged at brands of Instant noodles for the last 6 years (from 2002 to 2007) based on the data was attached. Only in time 2,5 years Sedaap noodles could penetrate the second place, evidently Wings Group as they said the local company that also was managed like be proper for family business not significant did not have strategy marketing that was competent and proven. Along with his data, it is hoped beneficial. I hoped you wanted to save this data for the interests of observation in the future. Where still could be able to the data series for 6 years like this ?

• the Market Share : noodles Instant the Year of 2007, Indomie 65,3%, Sedaap 22.9%, instant noodles 3.4%, Gaga 2,6%, Sarimi 1.0%, Alhami 1.0%, Kare 0.7%, the ABC 0.6%, Alhami 100 0.5%
• The Market Share : noodles Instant in 2006, indomie 64.3%, Sedaap 22.4%, instant noodles 4.5%, Sarimi 1.9%, Gaga 2,0%, Alhami 1.4%, the ABC (Noodles) 0,7%, Gagamie 0.3%
• Market Share : noodles Instant the Year of 2005, Indomie 66,3%, Sedaap noodles 13.4%, supermie 7.1%, Sarimi 2.2%, Gaga 2,5%, 100 noodles 2,4%, Alhami 1.9%, the ABC 0.6%
• Market Share : noodles Instant in 2004, Indomie 72.5%, Supermi 11.5%, Mie 100 4.2%, Sarimi 3.5%, Alhami 2.1%, ABC 1.0%, Salam Mie 0.5%, CNI Mie Sehati Ginseng 0.4%
• Market Share : noodles Instant in 2003, Indomie 75.5%, Supermi 10.1%, Sarimi 3.7%, Alhami 1.9%, Mie ABC 1.1%, Gaga Mie 1.8%, Mie 100 2.3%, Salamie 0.5%, Pop Mie 0.6%
• Market Share : noodles Instant in 2002, Indomie 68.8%, Supermi 10.2%, Sarimi 5.7%, Gaga Mie 4.4%, Mie ABC 2.5%, Salamie 1.0%, Nissin 0.3%, Miduo 0.3%, Pop Mie 0.3%, Mie & Me 0.2%, Mie Sakura 0.2%, Cintamie 0.2%, Karomah 0.1%, Chatz Mie 0.1%, Mie President 0.1%, Mie Gelas 0.1%.

If saw from market share that was written above, apparently Sedap noodles success kicked out the product that Indofood outside, even the Indofood product as instant noodles and Sarimi have wanted to be killed. Therefore very incessant was second the product opposed like in acts of the person's puppet that wanted to be killed still gave the last opposition. Until the point of final blood. If Sedap noodles success acquired, meant the quite significant opponent only Indomie that notabene already not the opponent a border because indeed the class difference. Hmmm... meant indeed to be waited for when Wings will dare to oppose Indomie, Before we seing the great battle number IV, lets enjoy steps parried in third round warfare.